FEATURED CASE STUDIES
Each case study here reflects a different side of how I work — from shaping onboarding flows and product experiences, to solving usability problems through research and iteration, to building the systems that keep a brand consistent across every touchpoint. Together, they show range: not just visual craft, but the thinking behind it.
01
FransiMobile
FransiMobile is a mobile banking app for daily transactions. This Project scope focuses on building a secure yet easy onboarding experience for mobile banking users
UX ·UI · MOBILE BANKING
02
Crew Mobile App
A SaaS experience focused on service clarity, workflow structure, and stakeholder-aligned product decisions.
SaaS · UX Strategy · Product Design
03
Avocado Studio
A studio-facing experience balancing expressive brand personality with clear navigation and conversion structure.
Studio · UI Design · Web
04
Vervet Box UX Systems
A UX systems case study focused on reusable patterns, scalable design decisions, and cross-functional delivery.
UX Systems · Components · Workflow
A simple workflow for turning complex product needs into clear, user-centered experiences.
Research → IA
Frame user needs, stakeholder goals, content structure, and product flows before pushing pixels.
Wireframes → UI
Prototype the interaction model, refine hierarchy, and turn direction into polished interface systems.
Testing → iteration
Use feedback, usability checks, and data-informed evaluations to refine the product before scale.
I merge creative direction with strategic analysis to deliver digital products that elevate customer experience, streamline usability, and support measurable growth. The work connects research, wireframing, prototyping, interface systems, and brand value into a clear product direction.
01
Clarity beats novelty.
02
Systems should feel human.
03
Prototypes reveal truth.