FransiMobile Redesign

ransiMobile's onboarding process was the biggest barrier between new users and the app. Registration felt disjointed, steps weren't clearly signposted, and the friction showed up directly in App Store reviews — FransiMobile consistently rated lower than competing banking apps.

I started with two questions: what do users need most to get through onboarding, and what are competitors doing better? To answer them, I interviewed current FransiMobile users, built personas around their goals and pain points, and ran a competitive audit against other banking apps. The audit surfaced a consistent pattern — competitors offered easier onboarding, fewer interactions per step, and cleaner, more minimal interfaces, while FransiMobile asked for too much, too fast, in a cluttered layout.

From there, I mapped the ideal onboarding flow — welcome screen, sign-up, identity verification, account setup, dashboard — wireframed each step, and designed a hi-fi UI that carried that simplicity through to the finished product.