All work
Fransi Mobile
Rebuilding the onboarding experience for a mobile banking app to help new users open an account without friction, confusion, or drop-off.
Client
Bank Saudi Fransi
Role
Product designer
Year
2025
Type
Mobile app · Banking
The problem
FransiMobile's onboarding process was the biggest barrier between new users and the app. Registration felt disjointed, steps weren't clearly signposted, and the friction showed up directly in App Store reviews — FransiMobile consistently rated lower than competing banking apps.
The approach
Interviewed current users, built personas, ran a competitive audit against rival banking apps, then mapped, wireframed, and designed a simplified onboarding flow.
The outcome
A clearer, faster sign-up journey — fewer steps, less friction, and an interface built around what users actually needed to get started.
