CASE STUDY · BRAND & WEB DESIGN

Avocado Studio

A self-initiated concept exploring how a design agency focused on branding and packaging could communicate its value online — through restraint, not decoration.

Role

Solo designer — brand identity, web design, responsive UI, illustration direction

Process

Define the brief, analyze competitors, establish visual direction, build screens and illustration set across desktop and mobile

Outcome

A minimal, editorial web presence that lets client work do the talking — built in Figma, designed for desktop and mobile

Hero visual slot for homepage, brand system, and final website screenshots.

Case details

Solo designer, Concept covering brand identity, web design, responsive UI, and illustration direction. Built entirely in Figma.

A flexible structure for the story behind the studio redesign.

Avocado Studio needed a web presence that made startup founders trust them within the first scroll — not impress them. The visual direction started and ended with restraint: a cream and charcoal palette that holds space for client work rather than competing with it, editorial typography that signals craft without decoration, and a consistent B&W illustration set that gives the brand a distinct personality without adding visual noise. The layout surfaces services early, keeps the call to action close, and gets out of the way — because when the audience is founders evaluating whether to hand over their brand, clarity converts better than complexity.

The Challenge

Building consisted illustration system

Process photo

Add insight

"Most agency websites try to impress. This one was designed to be trusted."

“Most agency websites try to impress. This one was designed to be trusted.”

Ready for outcomes

Drop in final results, notes, and lessons learned.

Full brand system and responsive website — desktop and mobile resolved, illustration set consistent throughout.

Self-initiated, every decision intentional. The hardest part was curating a B&W illustration set that felt like it came from one hand.

Saying less is harder than saying more. When there's nothing decorative to hide behind, every decision carries more weight.